Dynamic statements of consumption in meat market changes

According to Webangah News quoted by Mehr’s reporter, Hossein Shirzad, analyst and agricultural development expert, wrote in a special note for Mehr;

Humans consume 352 million tons of meat annually and it is expected that due to the growth of the world’s population, increase in income and increase in appetite for meat consumption, this number will increase by 2050. from 550 million tons. This is a big problem for efforts to control and combat climate change.

Livestock are currently responsible for 14.5% of global greenhouse gas emissions. These greenhouse gases are mainly created by the production of animal feed and by the cows themselves, which release the powerful greenhouse gas methane from the end of their digestive tract. To moderate this syndrome, the term “protein transition” refers to the transition from a world of heavy red meat consumption to a more plant-based food system.

Today, the topic of the transition from red meat is a growing debate in the entire food system transformation literature and an iconic one. For example, the adoption of the global healthy reference diet advocated by the EAT-Lancet report requires a reduction of more than 50% in global red meat consumption, primarily by reducing overconsumption in high-income countries. To replace red meat, protein-based alternative systems are actively promoted in an increasing number of countries such as Germany, South Korea, Great Britain, or the Netherlands, but with all these discussions in the meantime, global meat production in recent years has The speed has increased.

Increasing meat production in the world and its income

Income from the global meat industry will reach 1472 billion dollars in 2024 and is expected to grow by 6.24% annually. Even with the increase in prices, consumers have not stopped consuming meat. On the contrary, to save their money, they have changed the type of meat, cut size and brand of meat.

Purchasing decisions are now driven by value in terms of price, convenience and other critical attributes. Increasing consumption of packaged food and beverages using processes such as salting and smoking for flavoring has seen significant advances. New trends in the meat sector, such as flavor combinations, organic change, digital strategy, automation and market dynamics, are going to change meat and dairy production in such a way that lifestyles and consumer preferences are constantly changing.

Statistics and data from the Food and Agriculture Organization of the United Nations show that global meat production has increased 5 times since the 1960s. Despite many disruptions to the food supply chain during the pandemic, meat consumption did not lead to a reduction in meat consumption. Now, people are consuming more meat than ever before. Both population growth and demographic changes have led to an increase in market demand.

However, the meat sector is shifting towards sustainability in production mechanisms, more ethical practices and alternative methods of protein production to meet future demands. Food consumption patterns and market dynamics have changed with rising earnings in meat companies’ stocks and technological innovations in the Asian food and beverage industry. For example, prepared meats are a hot trend in the meat industry today, and according to a report published by Straits Research, half of the world’s population relies on meat for their daily protein needs. Therefore, prepared meats are becoming a hot trend.

The future of the meat market

With a wide range of ready-to-eat flavored meat products on the market, the volume is expected to reach 98.8 billion by 2028.

Prepared food market is expected to show a growth of 5.0% in 2024. Factors driving the demand for ready-to-eat premixes or ready-to-eat meats include fast-paced lifestyles leading to less time for cooking, growing acceptance of digitization in human life, innovative and flavorful ready-to-eat premixes, Increasing urbanization, increased demand for convenience and light foods, fast-paced living and a broader shift in consumer preferences towards convenience foods over generations have increased the demand for ready-to-eat meat products, making them a staple in the fast and convenient food landscape. It has become today.

Among nutritious foods, meat is a growing priority for consumers. Half of consumers consider healthy eating a top priority, while the other half consider convenience food. To satisfy the demands of the metropolitan society, meat producers need maximum innovation. Even before the pandemic, consumers were experimenting with conscious eating, transparency in the production of meat and its ingredients, and increased demand for healthier (antibiotic-free and chemical-residue-free) frozen meat. 19- “Perceptual understanding and cognitive understanding” accelerated this trend and encouraged consumers to look for less time-consuming foods with sufficient nutrients.

corona, The frozen meat market has been boosted by ease of transportation, as amid the success of fresh meat, frozen meat alternatives are making inroads into consumers’ baskets. Consumers are turning to frozen meat to fill the gap between busy work schedules and protein intake. In addition to these issues, canned meat is also economical, affordable and convenient, and it has received attention among consumers.

The value of the global canned meat market reached $29.84 billion in 2022 and is projected to grow from $31.13 billion to $42.61 billion in 2023. billion dollars to increase by 2030, which represents an average growth of 4.59% during the forecast period. To ensure the consumption of packaged foods by consumers, food manufacturers must comply with food safety regulations and recommendations of specialized authorities and food experts. follow a diet and provide nutrition claims or a message that conveys the nutritional properties of the product.

Flavour injection is actually a consumer demand for tastier meat choices.

Changes in consumer demographics have led to increased demand for tastier meat choices. While consumers prefer comfort foods to complex meat dishes and look for varieties such as salami, ham, sausage, bacon, etc. The use of herbs, marinades, seasonings and spices for flavoring has increased in international food cultures.

meat industry developments

Meat production now includes methods such as coating, flavoring additives and cooking, fueling market growth in meat preservation and demand for product innovation. At this commercial time; Digital strategy is also growing for the growth of meat trade everywhere in the world.

Meat producers are increasingly aware of the power of digital strategy. With so many opportunities for digital transformation, the meat industry has accelerated dramatically since the global pandemic when everything went online.

While automation and ICT technologies have increased the ability to monitor, control and manage production processes more effectively, a digital strategy is the driving force to strengthen and increase sales and reach. Has become. The idea of ​​digitization may seem daunting, but producers and meat producers accustomed to constant change and the need to adapt need to take a step forward.

As ​​a result, the livestock industry has the fastest growth among other agricultural sub-sectors today, which includes 5 of the 6 valuable goods in the world and 40% It forms part of the gross domestic product (GDP) of agriculture in developing countries.

The growth of trade in animal products is one of the components of the globalization process, which transforms global production and trade, and the globalization of traditional animal breeding systems puts pressure on them through investment. Modernize in new technology, adopt more efficient management systems and develop new alliances throughout the supply chain.

Globalization is forcing global meat production systems to either look for more efficient ways to produce meat and provide products to consumers, or lose their comparative advantage. . The analysis of the trends in the meat sector shows that the production and consumption of meat has increased drastically around the world.

Investing in innovation and technology is the only way to stay ahead of competitors and improve efficiency. In addition, with increasing concerns about the transparency, traceability and sustainability of meat production, meat producers must be ready to adopt practices and technologies that help them reduce waste, minimize energy consumption.

As ​​the meat industry continues to evolve globally, opportunities are increasing and meat producers must adapt to navigate the complex and ever-evolving landscape of the meat sector. be well prepared.