An incomplete implementation of a wrong impression on Iranian Black Friday
To According to Webangah News quoted by Mehr Reporter, “Black Friday” or “Black Friday” refers to the Friday after Thanksgiving, which is held every year on the fourth Thursday of November in America is held, it is said that actually the beginning Christmas Eve shopping in this country.
Of course, like many social events that spread from one country to many other countries, the story of Black Friday also spread from American culture to the social life of other countries, especially in Europe and Canada. It has been drawn.
In our country, recently and in recent years, we have seen that many online sales platforms and stores are starting to hold the so-called Black Friday ritual and have been advertising for it for a long time. They do.
But it seems that what we are witnessing from Black Friday in Iran is an incomplete implementation of a wrong perception of what is happening in reality.
First of all, as it was said, Black Friday is actually the beginning of the New Year’s Eve shopping process in countries whose year and date change is based on the birthday of Jesus Christ. According to this, the sale of goods to customers in this period of time is relevant, considering the key to people’s Eid purchases, but the implementation of this plan in our country, about 4 months before Nowruz, is not only irrelevant, but also shows a wrong and different perception. It is a professional of scheduling Black Friday from online stores and sales sites.
Secondly, according to the culture of consumerism in western countries and the need to update the products in the stores, the products that have been in the warehouses for months and have not been sold And And with the arrival of Christmas, a year passes from their production date, they no longer have customers, and for this reason, stores in Western countries generally sell their so-called bottom-of-stock items that they think after the beginning of the New Year. new They will no longer sell and will cause losses, they will sell them with a good and customer-friendly discount, and basically this good discount has made Black Friday popular among people who cannot afford to buy the items they need on other days of the year.
The point to be noted is that the discount on Black Friday in America and other generally western countries including France and England, it is much more than the discounts of a few percent that are offered in Iran by online stores, so that some items even with a discount of 85 A percentage is delivered to the people by the sellers; This is despite the fact that the discount provided by the sellers of our country is generally 2 to 5 or 8% and hardly exceeds 10%. Therefore, what is implemented in our country, in addition to being wrong, it is also an incomplete implementation.
It seems that if this subculture is going to be implemented in our country, first of all its timing should be set to a few days before the Friday after Thanksgiving in America instead of Nowruz Eid and the height of Eid shopping of the dear people of Iran should be postponed based on our own culture, and secondly, if the stores are really going to start auctioning goods for the benefit of the people, they should increase their capacity and close their eyes for even one day. to profit close and sell sex to people at a high discount; Not that they try to sell benjal goods in the name of Black Friday and on the verge of failure, such as some electronic devices such as power banks or Speakers charge people whose batteries are no longer useful.
On the other hand, we should not forget that some stores are in order to pretend that they have offered a big discount on their items. , they register the initial price and before the discount higher than the real market rate and then by bringing the discounted price to only a few percent less than the market, they claim a discount of several tens of percent for them, so that maybe they can seduce the customers.
