Aggressive media and analysis of their role in the framework of “Rabid Dog” theory
Mehr news agency, international group *; theory of “dog Har” (Mad Dog Theory) in the field Political science and international relations refers to a country that tries to protect its interests or attract the attention of other countries with unpredictable and aggressive behavior. Such a country deliberately ignores international rules and shows destabilizing behavior in the region and the world.
This theory, specifically in the field of international relations, refers to the aggressive and unpredictable behavior of a country in foreign policy Moshe Dayan, the former war minister of the Zionist regime in the 1950s and 1960s, is attributed.
Moshe Diane One of the key strategists of the Zionist regime proposed this concept to describe the military strategy and foreign policy of the Zionist regime. He believed that the Zionist regime should act in such a way that its enemies are afraid of any military confrontation or confrontation with it.
He once pointed out: “The Zionist regime must look like a mad dog, so that no one dares to confront it.”
This theory focuses on creating fear and deterrence through unpredictability and constant aggression. The main goal was to let the neighboring countries and international actors know that any threat against the Zionist regime may be met with a strong and even unusual reaction.
Are Persian language media abroad to defend the Zionist regime with the audience within the framework of the rabies theory do they collide?
From my point of view, if you pay attention to some Persian-language media that took on the mission of defending the Zionist regime after October 7 and follow their programs You will see that by using the latest media tricks and traps, they tried to completely destroy their target by constantly invading the minds of the audience. Therefore, according to this issue, in my opinion, “rabies theory” has been applied in communication and media and refers to a model in which media or organizations through interactions Aggressive, hostile and controlled try to impress or intimidate the audience. This theory will create behaviors in the media, in which the media pursue specific goals and act in a reckless, uncontrolled and unpredictable manner, regardless of the truth or reality. In the field of Farsi-language media abroad, these behaviors have appeared in the forms that I will explain:
Rabid Dog Media Tactics
Many Persian-language media outside the country often try to create strong bipolarities in the political, social or cultural atmosphere of Iran, Afghanistan and Tajikistan with strong and emotional language. do This approach is a kind of reflection of hostility which is considered in rabies theory. In these media, the techniques of producing, distributing and repeating a large amount of content are used so that the audience does not have the opportunity for logical analysis and critical thinking. This information is often presented with the aim of changing attitudes or fueling certain emotions such as anger or fear.
Labeling and lack of validation are among other tricks of these media. The media, by using labeling, personal attack or discrediting people or organizations that they disagree with, purposefully try to destroy their image. This category of media, especially in political and social issues, incites negative emotions (such as anger or frustration) against internal structures and tries to use a direct confrontation approach instead of inviting dialogue. They try to change reality by presenting one-sided or distorted information to lead the audience to accept certain points of view.
In the framework of the rabies theory, these media mainly instead of providing accurate information and inviting Thinking and analyzing, they turn to using tactics such as intimidation, humiliation, or control of the audience’s emotions. Their goal is often to create an emotional atmosphere, full of tension and confrontation, which ultimately leads to securing their strategic interests.
Persian-language media abroad use certain media genres to apply rabies theory which have a greater capacity to provoke emotions, create bipolarity, and convey aggressive messages.
These genres usually present one-sided views by focusing on sensitive and controversial issues. In these genres, experts and presenters often use strong and emotional language to impress the audience. With the aim of discrediting Iran’s internal institutions, highlighting contradictions, and creating severe bipolarities, they try to scratch and tear people’s thoughts with harsh and brutal language and literature. Let them give.
Therefore, in their news and production packages, produce documentaries focusing on historical, political or social issues that present information in a one-sided and selective manner. Provocative images and sounds are often used in these documentaries. For example, in the news, by broadcasting urgent news and highlighting crises, with the aim of creating fear, anxiety, and despair in the audience and weakening public trust in the domestic media, they provoke the audience.
If you look at some programs of BBC and Iran International, you will see that they use the language of satire, irony and mockery to criticize and validation People or structures try to create a feeling of distrust and hatred in public opinion. These media launch these programs with the aim of weakening political or social figures through jokes and creating a psychological gap in the audience.
In live conversations (Talk Shows), they use experts or presenters who have provocative and controversial literature and discourse, which in my opinion are media scoundrels, not experts with Scientific knowledge and having social responsibility towards people and society, why? Because all the attention of dignity is focused on stimulating the emotions of the audience and creating confrontation. Among other tricks of these media that move within the framework of the rabid dog theory. The use of social networks and user-oriented content. They use short videos, emotional or controversial clips, and internet memes to quickly spread aggressive messages with the aim of using the high capacity of social networks to widely spread distorted information and control the intellectual space of the audience. they complete. Another trick of these Persian language media is to attack the audience through entertainment genres with hidden messages. For example, they know that there is a lot of interest in movies, series and music in some segments of the society, so they invest in the production of series, movies and music with critical or stinging themes with the aim of subliminally influencing the minds of the audience through attractive and entertaining content. They do to indirectly convey political or social messages.
These media by combining different genres and taking advantage of emotional, visual and speed of publication, dog theory rabies are implemented.
To be continued..
* Zabelizadeh – member of the academic board of Sada University Vasima