Tesla sales plunge 49 percent in Europe
according to webangah News Agency, Tesla sold only 7,261 vehicles in Europe during August-a 49% year-over-year decline, per data from the European Automobile Manufacturers Association. This drop occurred despite a 34.1% growth in overall European EV sales during the same period.
Tesla’s brand value and credibility have significantly eroded since 2024,largely due to CEO Elon Musk’s polarizing political statements and activities. In Germany, Musk publicly endorsed the far-right AfD party ahead of parliamentary elections. The company has also clashed with labor unions in Scandinavian countries.
In the U.S., musk contributed nearly $300 million to support Donald Trump’s reelection campaign and chairs a government cost-cutting initiative for the former president. These actions have sparked protests at Tesla dealerships across Europe.
Year-to-date sales (January-August) show Tesla’s deliveries down nearly 40% compared to 2023. While Tesla launched a refreshed Model Y SUV this year, its product lineup remains outdated with no new mass-market vehicles introduced.
The automaker faces mounting competition from legacy brands and Chinese rivals like BYD, which outsold Tesla in Europe for the first time recently. European consumers also increasingly favor hybrid vehicles (now holding over 35% market share), a segment Tesla does not serve.
Investors question Musk’s commitment as he dedicates time to advising Trump and leading a government efficiency project-though he recently pledged five more years as Tesla CEO during an earnings call.
