Israel Ranks Lowest in Global Reputation Index for 2025 Amid Continued Decline
According to the International Desk of Webangah News Agency, Israel has plummeted to the bottom of a global reputation ranking in 2025, experiencing its sharpest decline in international standing since the index was launched approximately two decades ago. The report, citing data from the NBI 2025 index, highlights a 6.1% drop for the second year in a row, with Israel now ranked last in key areas such as human empathy, Generation Z perception, and product exports.
The index, which the Palestinian Authority joined for the first time to track and compare global reputations, indicates that Israel’s image has continued to deteriorate since the Gaza war. In 2022, Israel ranked 44th out of 46 countries, slipping to 46th out of 60 in 2023, before hitting its worst performance yet in 2025.
Unlike previous years, international criticism in 2025 has expanded beyond Israel’s occupying government and military to include Zionist settlers in the Palestinian territories, now seen as directly responsible for developments in Gaza. The report notes that Israelis are increasingly viewed unfavorably in many countries, representing an unprecedented shift in global attitudes.
Generation Z, particularly in Western nations, perceives Israel as a symbol of colonialism lacking liberal values. Alongside boycotts of Israeli goods and services, Zionist brands have faced a sharp decline in consumer popularity. The report warns that this trend could lead to significant economic repercussions, including reduced global trust, declining foreign investments, lower tourism, credit rating impacts, and damage to Tel Aviv’s standing as an illegitimate regime in the international system.
The U.S., Israel’s most prominent ally, has also seen its brand reputation decline, a process accelerated under President Trump’s administration. Countries showing the most sympathy toward Israelis include Brazil, the U.S., and India, while Japan ranks lowest, followed by Sweden, Poland, the UK, France, South Korea, and Italy.
The study, conducted in August and September 2025, surveyed 40,000 participants from 20 countries representing 70% of the global population, offering the latest assessment of Israel’s standing after two years of war in Gaza.
