Iran’s SEO Market Shifts Focus to AI and Infrastructure in New Comprehensive Report
According to the Economic Desk of Webangah News Agency, Triboon, a platform active in the field of sponsored content publishing and public relations, has released its fifth comprehensive SEO report for Iran, indicating a substantial evolution in the nation’s SEO ecosystem. This report, drawing on data gathered from 568 specialists, highlights a transition in the Iranian SEO market from technical considerations towards adapting to artificial intelligence and navigating infrastructure challenges.
While the global SEO landscape grapples with potential click reductions due to advancements in AI, Iranian SEO specialists are prioritizing internet stability and the impact of frequent outages. The report indicates that 77% of these professionals view internet infrastructure instability as a primary factor hindering the effectiveness of their SEO activities.
Despite global concerns about AI’s impact on website traffic, the report shows that 99% of Iranian SEO specialists are actively utilizing AI in their work. Artificial intelligence has become integral to content creation and data analysis within the Iranian market.
The report’s findings underscore the importance of experience-driven, high-quality content. SEO specialists identified experience-driven content, with an average effectiveness rating of 4.87, as the most impactful SEO activity. Furthermore, the E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) factor has seen a significant rise, increasing from 29% in 2023 to 61% in 2024, and is predicted by 61% of specialists to be the most crucial ranking factor in the next two years.
Regarding external link-building, the publication of sponsored articles remains a prevalent method, utilized by 71% of Iranian specialists. The comprehensive report also provides detailed insights into SEO professionals’ income levels, shifts in budget allocation, popular toolsets, and effective strategies for external link building. Interested parties can access this additional information by downloading the report for free from the Triboon website.
