Spain; An example of the effectiveness of media diplomacy in supporting the Palestinian people

According to the international group Tasnim news agency, media and especially social networks in today’s world, They play a very important role in building and stabilizing different narratives. The use of social networks by different governments to adopt positions and introduce their country shows that modern media can be used to improve a national image, attack narratives created by others, communicate directly with foreign audiences, etc.

In the current situation prevailing in the West Asian region and in the midst of the developments in the occupied Palestine and the height of the attacks of the usurping Israeli regime on the oppressed Palestinian people, it is obvious that the western media and affiliated with the united governments of the Zionist regime support this regime and the facts of the crimes. they will censor it.

In the meantime, new media (social networks) can be used to break the dominant Western-Hebrew narrative and present the facts correctly and of course comprehensible to the general audience. In the meantime, in the country of Spain as an important member of the European Union and the Spanish language that is spoken by a large number of people in the world, considering the serious and critical positions of the people and authorities of this country against In response to the developments in the Gaza Strip and Palestine, Israel has developed a high capacity to support the Palestinian nation.

The large and impressive demonstrations of the Spanish nation in various cities of this country in support of Palestine and the criticisms of the official authorities of this country on the approaches Along with the numerous activities of Spanish users and other users fluent in this language, the Zionist regime has been able to show the role of social media in confronting the crimes of the Zionist regime. In this media battle abroad, it was a successful example of the effectiveness of using media diplomacy in this direction. Also, the numerous trips of the foreign minister, the numerous talks and consultations of the foreign minister in the last 50 days, to stop the crimes of the regime and to explain the developments in the Gaza Strip, have been very prominent.

Iranian embassies have also been able to play an important role in creating media flow and explaining the logic of the foreign policy of the Islamic Republic of Iran regarding the Palestinian issue. We witnessed a successful experience regarding the effectiveness of social networks these days in Spain. Suitable for cyberspace in Spanish and understandable, timely activism and interesting content production, a media flow against the mainstream news in to create the world and be a suitable platform for Iran and our country’s policies towards Palestine. Drawing the attention of the audience in Spain to the developments in the region, especially the recent humanitarian disaster in Gaza, is one of the results of the actions of the Iranian Embassy in Madrid.

Before, the Embassy of Islamic Iran in China exhibited one of the successful examples of media diplomacy of the Islamic Republic of Iran.

Apart from the important role of Spain in the European Union and the recent positions of some politicians of this country regarding the developments in the Gaza Strip, the internationality of the language of this country and the high number of theologians in the Spanish language in social networks, the activity of the Iranian Embassy has received a lot of attention.

The exclusive caricature of the Iranian embassy in Spain, which was seen a lot in the Spanish cyber space

Producing attractive content, using exclusive images and preparing short clips are among the important actions of the Iranian Embassy in Madrid. The presence of the Iranian ambassador in Madrid in front of the camera, his comprehensive and detailed explanations in English and prepared subtitles in Spanish indicate the right policy.

An example of content creation to English and Spanish about Palestine

Rereading these examples makes some of the requirements for other Iranian embassies very clear:

– the use of qualified human resources in diplomatic institutions;

– paying attention to soft power and modern media to express positions and communicate with the audience of the mission countries;

– Attention to the production of attractive visual content and of course understanding the “importance of using the language of the destination country” for more and better communication.

Actions like this, the importance of virtual space and social networks in foreign policy are very noteworthy, and if social media of embassies as a field arm synergize with domestic media, they can have a real effect on international public opinion and In addition to increasing power and soft power, they can explain Iran’s positions in the world correctly and artistically.

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